UNMAM Logo
“Media Desk took the time to listen, understand our needs, and integrate their work within the context of the museum’s institutional history and the overall branding of the University of New Mexico. [They] are not only experts in communications and branding; they are experienced, thoughtful, and creative partners.”

— Arif Khan, Director of University of New Mexico Art Museum

What we did together:

  • Branding
  • Messaging
  • Training / Capacity Building 
  • Advertising 
  • Graphic Design 
  • Communications Planning 
  • Exhibit Promotion
  • Rose B. Simpson: Seminar
“Media Desk took the time to listen, understand our needs, and integrate their work within the context of the museum’s institutional history and the overall branding of the University of New Mexico. [They] are not only experts in communications and branding; they are experienced, thoughtful, and creative partners.”
— Arif Khan, Director of University of New Mexico Art Museum
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What we did together:

  • Branding
  • Messaging
  • Training / Capacity Building 
  • Advertising 
  • Graphic Design 
  • Communications Planning 
  • Exhibit Promotion
  • Rose B. Simpson: Seminar
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Our Work In Action:

Logo Refresh

Working within UNM’s broader brand guidelines, we adapted the UNMAM logo to align with their brand story.

UNMAM Logo refresh comparison

    Visual Languages

    We expanded the UNMAM brand to include visual systems that evoke their story, connecting people, art, and ideas.
    Book mockup of UNMAM Brand book

      Branded Materials

      When UNMAM wanted to bring their new brand into the physical world, we were happy to help. We designed t-shirts, totes, posters, and more.


      Photo credit: Stefan Jennings Batista
      Courtesy of the UNMAM

      UNMAM tote bag design
        • Campaign management and direction
        • Message testing and development
        • Advertising strategy, production and placement
        • Local and national news coverage
        • Customized materials production
        • Phone banking, auto-calling, and texting campaigns
        • Ambassador training and coordination
        UNMAM Logo refresh comparison
        Book mockup of UNMAM Brand book
        UNMAM tote bag design

          Make it different.
          Make a difference.

          The University of New Mexico Art Museum is close to our heart. We started working with them in 2019 to evolve their brand and again in 2021 and 2024 on the Rose B. Simpson: Seminar project. They are the home of New Mexico’s largest (and freest) collection of art.
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          More examples of our work