Go to Moments Together website
Moments Together is an award-winning, fully bilingual (English + Spanish) campaign for the New Mexico Early Childhood Education and Care Department. It was created by MediaDesk in partnership with NMPBS, United Way of Central New Mexico, and the UNM Family Development Program.

What we did together:

  • Branding
  • Campaign management and direction
  • Message testing and development
  • Website design and development
  • Animation
  • Photography
  • Graphic Design
  • Advertising strategy, production, and placement
  • Texting campaign
  • Ambassador training and coordination
Moments Together is an award-winning, fully bilingual (English + Spanish) campaign for the New Mexico Early Childhood Education and Care Department. It was created by MediaDesk in partnership with NMPBS, United Way of Central New Mexico, and the UNM Family Development Program.

What we did together:

  • Branding
  • Campaign management and direction
  • Message testing and development
  • Website design and development
  • Animation
  • Photography
  • Graphic Design
  • Advertising strategy, production, and placement
  • Texting campaign
  • Ambassador training and coordination

Our Work In Action:

Animation and Video

In partnership with Little Big Bang and Film Nest Studios, we created a series of animations depicting diverse families in New Mexico including grandparents caring for little ones and single-parent households. We also wrote and produced tutorial videos (in English, Spanish, Diné, and Vietnamese) helping New Mexico families learn about and prepare to apply for helpful, free programs.
Table mockups of Moments Together animation videos on Youtube

    Responsive Bilingual Website

    We created and now maintain the Moments Together website. The website features friendly, accessible messaging, helpful resources for families, images of New Mexico kids and families, and our animated friends.
    Laptop and tablet mockup of Moments Together home page website

      Statewide Paid Media

      We produced and ran commercials, radio, print, social and digital ads, and billboards across New Mexico promoting healthy early childhood development and resources for families.
      Billboard Ad for Moments Together advertising free child care

        Print Materials

        We created a series of print materials and a storybook to be shared with families at Department of Health sites and child care centers throughout the state.
        Mock up of Moments Together storybook

          Animation and Video

          In partnership with Little Big Bang and Film Nest Studios, we created a series of animations depicting diverse families in New Mexico including grandparents caring for little ones and single-parent households. We also wrote and produced tutorial videos (in English, Spanish, Diné, and Vietnamese) helping New Mexico families learn about and prepare to apply for helpful, free programs.
          Laptop and tablet mockup of Moments Together home page website

          Responsive Bilingual Website

          We created and now maintain the Moments Together website. The website features friendly, accessible messaging, helpful resources for families, images of New Mexico kids and families, and our animated friends.
          Billboard Ad for Moments Together advertising free child care

          Statewide Paid Media

          We produced and ran commercials, radio, print, social and digital ads, and billboards across New Mexico promoting healthy early childhood development and resources for families.
          Mock up of Moments Together storybook

          Print Materials

          We created a series of print materials and a storybook to be shared with families at Department of Health sites and child care centers throughout the state.

            Make it different.
            Make a difference.

            The Early Childhood Education and Care Department launched in 2020 (with Moments Together right alongside). New Mexico is one of only a few states nationwide with a department fully focused on this stage of life. Moments Together was their first public-facing campaign and garnered international acclaim for its approach to encouraging parents and caregivers to engage in early learning in their homes and community.

            More examples of our work