ICount NM logo
“MediaDesk led a comprehensive and effective campaign that motivated residents across New Mexico to participate in the 2020 Census. Their creativity, adaptability, and strategic use of both traditional and nontraditional marketing tactics helped ensure that despite many barriers, New Mexico received a complete count.”
-Governor Michelle Lujan Grisham

Our work for a complete count:

  • Campaign management and direction
  • Message testing and development
  • Advertising strategy, production and placement
  • Local and national news coverage
  • Customized materials production
  • Phone banking, auto-calling, and texting campaigns
  • Ambassador training and coordination
“MediaDesk led a comprehensive and effective campaign that motivated residents across New Mexico to participate in the 2020 Census. Their creativity, adaptability, and strategic use of both traditional and nontraditional marketing tactics helped ensure that despite many barriers, New Mexico received a complete count.”
-Governor Michelle Lujan Grisham
Photograph of a large colorful Census advertisement in a New Mexico newspaper.

Our work for a complete count:

  • Campaign management and direction
  • Message testing and development
  • Advertising strategy, production and placement
  • Local and national news coverage
  • Customized materials production
  • Phone banking, auto-calling, and texting campaigns
  • Ambassador training and coordination
Photograph of a large colorful Census advertisement in a New Mexico newspaper.

Our Work In Action:

Statewide TV & Radio Spots

The campaign was recognized by the American Advertising Federation and won four international Telly Awards which honor excellence in video and television across all screens.
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    Print Materials

    Posters? Yep!
    Flyers? We’re on it.
    Postcards, handouts, and literature drops? Yes, yes, and (you guessed it) yes!

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      STATEWIDE ADVERTISING

      From billboards and posters to newspaper ads and texting campaigns, information about the 2020 Census was distributed across New Mexico.
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        • Campaign management and direction
        • Message testing and development
        • Advertising strategy, production and placement
        • Local and national news coverage
        • Customized materials production
        • Phone banking, auto-calling, and texting campaigns
        • Ambassador training and coordination
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          Make it different.
          Make a difference.

          The NM Complete Count Commission brought public, private, and philanthropic members together to ensure New Mexico was fairly counted. With the Commission, MediaDesk led the statewide marketing and advertising campaign that involved all 33 counties, nearly every state department, a coalition of community-based organizations, state and national philanthropic support, local businesses, and more.

          New Mexico is the most difficult to count state in the continental United States, yet had the most accurate count in the country. The benefits of this successful effort will last a decade and will ensure that the voice of New Mexico is heard.

          I Count NM campaign sticker mockup

          More examples of our work

          Laptop and tablet mockup of Moments Together home page website

          Moments Together

          UNM Art Museum logo pinback jewelry.

          UNMAM

          Albuquerque Sign Language Academy leaflets.

          Albuquerque Sign Language Academy