“There is no other marketing organization I would trust with telling the story of our beautiful little school. Whether it be branding and messaging, website design and maintenance, organizing a TEDx talk, or a full-fledged multimedia campaign, MediaDesk engages every project with the highest attention and expertise. I always feel like the staff of MediaDesk are personally invested in us.”
— Rafe Martinez, Executive Director of the Albuquerque Sign Language Academy
What we’ve done together:
- Branding
- Messaging
- Website Design and Development
- Video
- Campaign Development and Mobilization
- Animation
“There is no other marketing organization I would trust with telling the story of our beautiful little school. Whether it be branding and messaging, website design and maintenance, organizing a TEDx talk, or a full-fledged multimedia campaign, MediaDesk engages every project with the highest attention and expertise. I always feel like the staff of MediaDesk are personally invested in us.”
— Rafe Martinez, Executive Director of the Albuquerque Sign Language Academy
What we’ve done together:
- Branding
- Messaging
- Website Design and Development
- Video
- Campaign Development and Mobilization
- Animation
Our Work In Action:
Branding and Messaging
The Albuquerque Sign Language came to us loving their original identity but recognizing its limitations. We adapted their brand and created strategic messaging to connect to their history, families, and their bright future.
Website Design and Development
Making Albuquerque Sign Language Academy’s website accessible, beautiful, and reflective of their new brand and messaging was a top priority. We worked with their team to develop a site that is easy to navigate and reflective of their families and community.
Campaign Development and Mobilization
The Power of Language campaign focuses on the ability of language to serve as a unifying force and demonstrates the power of bilingual education for both students and families. The campaign, presented in both English and Spanish, uses animation, storytelling, and print media mobilized on web, social, radio, and television.
Animated Videos
As part of the Power of Language campaign (created to help ASLA in its efforts to expand its campus), we decided to use visual storytelling that both parents and children would love. In collaboration with animator Grace Lee, we produced three stories of real ASLA families using animation and poems that aired on New Mexico PBS.
- Campaign management and direction
- Message testing and development
- Advertising strategy, production and placement
- Local and national news coverage
- Customized materials production
- Phone banking, auto-calling, and texting campaigns
- Ambassador training and coordination
Make it different. Make a difference.
As the first state-certified dual-language ASL-English program in the nation, we’ve loved being part of the Albuquerque Sign Language Academy’s journey over the years.