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“At ECECD, we believe that families are the most important audience, and we need to be innovative in how we reach them. Alax is exactly that. MediaDesk’s creative vision for the show, as well as their award-winning execution, have helped us reach millions of families with information and programs that will raise New Mexico's next greatest generation.”
— ECECD Cabinet Secretary Elizabeth Groginsky

What we did together:

  • Multi-season, original series (video)
  • Photography
  • Advertising
  • Social media
  • Materials design
  • Website
  • Press relations
Produced in collaboration with Film Nest Studios.
In partnership with the UNM Cradle to Career Policy Institute, UNM Family Development Program, and New Mexico PBS.
“At ECECD, we believe that families are the most important audience, and we need to be innovative in how we reach them. Alax is exactly that. MediaDesk’s creative vision for the show, as well as their award-winning execution, have helped us reach millions of families with information and programs that will raise New Mexico's next greatest generation.”
— ECECD Cabinet Secretary Elizabeth Groginsky
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What we did together:

  • Multi-season, original series (video)
  • Photography
  • Advertising
  • Social media
  • Materials design
  • Website
  • Press relations
Produced in collaboration with Film Nest Studios.
In partnership with the UNM Cradle to Career Policy Institute, UNM Family Development Program, and New Mexico PBS.
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Our Work In Action:

ORIGINAL SERIES

With our team of partners, we conceptualized, planned, and then created an original, Emmy-winning YouTube series for ECECD. It features Alax, an Intergalactic Ambassador of Care, who interviews early childhood experts to find answers to common parenting questions.
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    ADVERTISING

    Through the seasons, we’ve advertised on television, billboards, digital, social platforms, and in movie theaters, promoting the show and ECECD across New Mexico.
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      MATERIALS DESIGN

      We’ve designed a line of Alax swag, including onesies, stickers, tattoos, bookmarks, mugs, movie posters and more.
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        PARTNERSHIPS

        We worked with New Mexico United to bring more awareness to Alax, including a player appearance on the show, as well as field signs and video content during games.
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          • Campaign management and direction
          • Message testing and development
          • Advertising strategy, production and placement
          • Local and national news coverage
          • Customized materials production
          • Phone banking, auto-calling, and texting campaigns
          • Ambassador training and coordination
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            Make it different.
            Make a difference.

            In its first three seasons alone, Alax’s YouTube has gained over 27,000 subscribers and our videos have over 12 million views. It has reached families across New Mexico with important and entertaining episodes promoting the growth and development.
            Special thank you to all the people who make this show happen including Devon Hawkes Ludlow who performs Alax, our partners at Film Nest Studios, and our research teams at UNM Cradle to Career Policy Institute, UNM Family Development Program, and New Mexico PBS. See the full credits for the show here.
            Special thank you to all the people who make this show happen including Devon Hawkes Ludlow who performs Alax, our partners at Film Nest Studios, and our research teams at UNM Cradle to Career Policy Institute, UNM Family Development Program, and New Mexico PBS. See the full credits for the show here.

            More examples of our work