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The team at MediaDesk was wonderful to work with. They truly listened and "got" what we are about and what we want to be. In fact, our interactions with Sommer and the staff helped us to better articulate our audiences and goals in ways that stand us in good stead for the future. We are excited about our new brand and all it stands for.
— Carla Sinopoli, Director, Maxwell Museum of Anthropology

What we did together:

  • Brand Strategy
  • Visual Identity
  • Training
The team at MediaDesk was wonderful to work with. They truly listened and "got" what we are about and what we want to be. In fact, our interactions with Sommer and the staff helped us to better articulate our audiences and goals in ways that stand us in good stead for the future. We are excited about our new brand and all it stands for.
— Carla Sinopoli, Director, Maxwell Museum of Anthropology
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What we did together:

  • Brand Strategy
  • Visual Identity
  • Training
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Our Work In Action:

Branding

The Maxwell Museum of Anthropology came to us for a rebrand. Our aim was to better align with the broader University of New Mexico brand — while creatively differentiating the museum. The resulting brand connects Maxwell’s 92 year history with contemporary evolutions within the field of anthropology.
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    Visual Languages

    In addition to a logo and messaging, we designed branded visual systems for their team to use to create brochures, posters, social posts, and other materials in house.
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      • Campaign management and direction
      • Message testing and development
      • Advertising strategy, production and placement
      • Local and national news coverage
      • Customized materials production
      • Phone banking, auto-calling, and texting campaigns
      • Ambassador training and coordination
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        Make it different.
        Make a difference.

        The Maxwell Museum of Anthropology works toward greater understandings of the fullness of human experiences in the Southwest and the world. They were Albuquerque’s first public museum, and house invaluable cultural heritage from our region and from around the world.
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        More examples of our work