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“ECECD asked MediaDesk to help the department achieve its goal of retaining and recruiting early childhood professionals in New Mexico. The result was a robust, creative, and effective campaign that has been successful in our state, and has caught the attention of many other states”
— Elizabeth Groginsky, Cabinet Secretary, ECECD

What we did together:

  • Campaign management and direction
  • Branding and visual identity design
  • Message testing and development
  • Advertising strategy, production, and placement
  • Website design and development
  • Photography
“ECECD asked MediaDesk to help the department achieve its goal of retaining and recruiting early childhood professionals in New Mexico. The result was a robust, creative, and effective campaign that has been successful in our state, and has caught the attention of many other states”
— Elizabeth Groginsky, Cabinet Secretary, ECECD
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What we did together:

  • Campaign management and direction
  • Branding and visual identity design
  • Message testing and development
  • Advertising strategy, production, and placement
  • Website design and development
  • Photography
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Our Work In Action:

Early Childhood Professional Profiles

We traveled across the state to photograph and interview real New Mexico professionals about their work. The resulting profiles (24 and counting!) are available on the FuturesNM.org website where students, job seekers, and emerging professionals can explore potential careers and learn more about the field.
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    First Steps Career Quiz

    In collaboration with ECECD’s interdepartmental teams, we researched, developed, tested, and deployed the First Steps Career Quiz - an interactive tool that provides a simple, accessible introduction to potential early childhood career pathways in New Mexico.
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      Statewide Paid Media

      We produced and ran commercials, radio, print, social and digital ads, and billboards across New Mexico promoting early childhood careers and professional resources.
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        Bilingual Website & Blog

        We created and now maintain the Developing Futures website. The website features profiles of real professionals in New Mexico’s early childhood field, the First Steps career quiz, and monthly blog articles with helpful information and professional resources.
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          • Campaign management and direction
          • Message testing and development
          • Advertising strategy, production and placement
          • Local and national news coverage
          • Customized materials production
          • Phone banking, auto-calling, and texting campaigns
          • Ambassador training and coordination
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            Make it different.
            Make a difference.

            Developing Futures is a campaign developed for ECECD to promote the retention and recruitment of early childhood professionals in New Mexico. Developing Futures celebrates the work of the exceptional people who support New Mexico’s young children and families while allowing students and job seekers to explore career pathways through profiles of real professionals.
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            More examples of our work