- Case Story -

Moments Together is an award-winning, fully bilingual (English + Spanish) campaign for the New Mexico Early Childhood Education and Care Department. It was created by MediaDesk in partnership with NMPBS, United Way of Central New Mexico, and the UNM Family Development Program.

What we did together:

  • Branding
  • Campaign management and direction
  • Message testing and development
  • Website design and development
  • Animation
  • Photography
  • Graphic design
  • Advertising strategy, production and placement
  • Texting campaign
  • Ambassador training and coordination
A poster and brochure holder showing the Moments Together 7 tips in Spanish

Our Work In Action

All the Moments Together characters: Liam, Randal, Alex, Vanessa, Marisol, Sam, Rose, Lucas, Anton, Liliana, Doris

Animations

In partnership with Little Big Bang and Film Nest Studios we created a series of animations depicting diverse families in New Mexico including grandparents caring for little ones and single parent households.

The Moments Together website shown on a laptop and tablet computer

Responsive Bilingual Website

We created and maintain the Moments Together website featuring friendly, accessible messaging, helpful resources for families, images of New Mexico kids and families, and our animated friends.

Moments Together on a billboard along a road displaying the tip "Babies are always learning. They are born that way."

Statewide Paid Media

Across New Mexico we produced and ran commercials, radio, print, social and digital ads, and billboards promoting healthy early childhood development and resources for families.

Moments Together storybook shown open.

Print Materials

We created a series of print materials (and our first ever storybook) to be shared with families at Department of Health sites and child care centers throughout the state.

Moments Together trifold flyer

Print Materials

We created a series of print materials (and our first ever storybook) to be shared with families at Department of Health sites and child care centers throughout the state.

Our Work In Action

All the Moments Together characters: Liam, Randal, Alex, Vanessa, Marisol, Sam, Rose, Lucas, Anton, Liliana, Doris

Animations

In partnership with Little Big Bang and Film Nest Studios we created a series of animations depicting diverse families in New Mexico including grandparents caring for little ones and single parent households.

The Moments Together website shown on a laptop and tablet computer

Responsive Bilingual Website

We created and maintain the Moments Together website featuring friendly, accessible messaging, helpful resources for families, images of New Mexico kids and families, and our animated friends.

Moments Together on a billboard along a road displaying the tip "Babies are always learning. They are born that way."

Statewide Paid Media

Across New Mexico we produced and ran commercials, radio, print, social and digital ads, and billboards promoting healthy early childhood development and resources for families.

Moments Together storybook shown open.

Print Materials

We created a series of print materials (and our first ever storybook) to be shared with families at Department of Health sites and child care centers throughout the state.

Moments Together trifold flyer

Print Materials

We created a series of print materials (and our first ever storybook) to be shared with families at Department of Health sites and child care centers throughout the state.

Helping causes stand out and stick around

An award winning Moments Together video playing on a laptop next to a Telly Award trophy
Moments Together is an award-winning campaign about equipping families in New Mexico with information and resources to set a strong foundation for their children during the crucial early years. By increasing awareness of the importance of early learning and connections, and providing access to educational resources and programs, Moments Together supports and encourages parents and caregivers to engage in early learning in their home and community.
Watch the videos
An award winning Moments Together video playing on a laptop next to a Telly Award trophy
Moments Together website on two mobile phones

This Part Was A Big Deal

Moments Together website on two mobile phones
In its first four months, Moments Together advertisements on social media, television, radio, digital advertising, newspapers, and billboards delivered over 45.8 million impressions, ensuring New Mexican families could access more information about programs and tools to help build their babies’ brains. Additionally, the advertising campaign resulted in over 50,000 visits to the campaign website.

Make it different.
Make a difference.

A mother holding a baby in a field of flowers
The Early Childhood Education and Care Department launched in 2020 (with Moments Together right alongside). New Mexico is one of only a few states nationwide with a department fully focused on this stage of life. Moments Together is this first public facing campaign and garnered international acclaim.
A mother holding a baby in a field of flowers
Learn more about them here.

More examples of our work

Census
City
Alive
Future
Focused
Education
Three
Sisters
Kitchen