Sharing clear and concise messages with your followers through microblogging platforms – like Twitter – can limit the depth and breadth of your message. Microblogging requires messaging that is a lot like a sales pitch; it is carefully crafted to reach a target audience, and it is designed to get them to take an action (like click a link or share the post). After all, you only get 140 characters. More than anything, microblogging brings attention to your brand, but it certainly comes with constraints.
The New Mexico Center for School Leadership uses their well-made, functional website‘s integrated Blog to circumnavigate microblogging restraints. As they communicate on Twitter, they direct traffic to more meaningful messaging and fill in any details that might be missed in 140 characters by driving traffic from Twitter to a full-fledged blog on their website. (more…)